The hits keep rolling in for pro skateboarder Rob Dyrdek. Fresh off of the launch of his new MTV show "Rob Dyrdek's Fantasy Factory" and his featured role in EA's "Skate 2", the Alien Workshop rider now has two new roles: civic-minded do-gooder and Carl's Jr. pitchman.To the first point, Dyrdek helped open a public skate plaza in downtown L.A. on Tuesday as part of the "Safe Spot, Skate Spot" program that aims to provide legal, hassle-free skateboarding spots for community skateboarders. Cool stuff. Photos and video from the event can be seen at Transworld Skateboarding.
To the second point of Dyrdek doubling as a big-time burger salesman ... well, Marketing Daily has the goods:
Dyrdek ... is being featured in three videos tying in with Carl's Jr. The first, showing how Carl's Jr. mascot Happy Star "saved Dyrdek's life," has drawn more than 200,000 views since it was posted on Jan. 29 on YouTube ...The Happy Star vid mentioned above can be seen here:
In addition, Carl's Jr. customers who purchase a large drink or combo will receive a 42-ounce limited edition Dyrdek collector's cup. The cups feature three designs by Dyrdek: one introducing his toy line, Wild Grinders; one promoting his feature film, "Street Dreams"; and one promoting his signature DC shoes.
What's the only thing that could make Dyrdek's life better right now? If he'd gotten the last part in Alien Workshop's well-received new video, "Mindfield." But he didn't. That honor went to Heath Kirchart, further driving home the point that the biggest names in skateboarding aren't always the sport's best practitioners.
